Hvorfor fandt andre ikke på Instagram?

The New York Times diskuterer, hvorfor ikke store firmaer som eksempelvis Kodak opfandt Instagram. Avisen skriver:  Michael Hawley, who is on Kodak’s board, said the answer could be summed up in one word: culture.

“It’s a little like asking why Hasbro didn’t do Farmville, or why McDonald’s didn’t start Whole Foods,” said Mr. Hawley, formerly of the Media Lab at the Massachusetts Institute of Technology. “Cultural patterns are pretty hard to escape once you get sucked into them. For instance, Apple and Google are diametrical opposites in so many ways, have all the skills, but neither of them did Instagram, either.”