Instagram

FB har købt Instagram, der i starten havde en noget anden forretningsmodel.
New York Times skriver: Kevin Systrom, who founded Instagram with Mike Krieger and is now its chief executive, has been on the radar of Mark Zuckerberg, Facebook’s founder, for some time. Mr. Systrom was a sophomore at Stanford in 2004 when he developed a service called Photobox that let people send large photo files to each other. The service caught the eye of Mr. Zuckerberg, who offered him a job. But Mr. Systrom decided to finish his studies and went on to found Burbn, which let people post photos and other updates.

Burbn never attracted more than a few hundred users, but they uploaded a lot of photos. So Mr. Systrom and his team stripped it down and released a sleeker version for the iPhone, calling it Instagram. It gained early momentum because it allowed users to also post their pictures to Twitter, piquing the interest of those who saw links to the photos in their feeds.